How we scale
wrap shops.

Free Market Audit

Before we take you on as a client, we do a real audit of your market. No pitch call, no generic sales deck — just an honest 30-minute conversation about what's actually happening in your area.

• Competitive analysis — who's advertising in your market and what they're running
• Review of your current lead flow, ad accounts, and CRM setup (if any)
• Identification of the highest-opportunity service to lead with (commercial, color change, PPF, etc.)
• Clear picture of your target CPL and ROAS based on your job values

You walk away knowing exactly where the opportunity is. Whether you hire us or not, the audit is real and it's free.

Foundation Build

Before we touch an ad, we build everything the ad feeds into. Most agencies skip this step — that's why their leads don't convert.

• CRM setup with automated follow-up sequences (SMS + email, fires within 60 seconds of a lead)
• Custom landing page built for your city and your service — not a generic template
• Meta Pixel + CAPI setup, Google Tag, and conversion event configuration
• Lead form or booking flow optimized for wrap buyers specifically
• Dedicated phone number for tracking which ads are driving calls

Creative Production & Campaign Launch

We launch with your first $500 in ad spend covered by ZScaledIt. That's real money behind real ads — no risk on your end to test the system.

• 15+ ad creatives built for your launch — different angles (commercial, transformation, ROI, social proof)
• Meta Ads campaigns configured with broad targeting — letting the algorithm find your buyers
• Google Search campaigns targeting high-intent keywords for your services and location
• Advantage+ campaign structure to maximize algorithm efficiency from day one
• All creative variations running simultaneously so we find winners fast

Daily Optimization

Once ads are live, we monitor and adjust every day. Not weekly. Not "we'll check in next month." Daily.

• Daily performance check — CPM, CTR, CPC, CPL, conversion rate flagged against benchmarks
• Kill rules applied automatically — ads that don't hit threshold are paused, not left running
• New creative variations introduced every 2 weeks to prevent audience fatigue
• Weekly report sent every Monday — what ran, what worked, what changed, what's next
• Budget scaling in 15–20% increments only when ROAS is stable — never reckless jumps

Scale & Expand

Once we have proven data, we scale — more budget, more services, more revenue streams. This is where the 10–12x ROAS compounds.

• Budget scaling protocol: +15–20% every 48–72 hours of stability, never more than 20% at once
• New service campaigns added (PPF upsell campaigns targeting your existing color change leads, fleet outreach, ceramic add-on campaigns)
• Retargeting campaigns for website visitors who didn't convert
• Lookalike audience campaigns once we have sufficient pixel data
• Monthly strategy call to align on capacity, priorities, and next growth targets